TechnologyOne unveils new brand identity as it celebrates ASX milestone

Marking a new chapter in its 38 years’ evolution, Australia’s largest SaaS ERP company, TechnologyOne, has unveiled a new brand identity, including a fresh visual design and a new domain: technology1.com as it celebrates 25 years since listing on the Australian Securities Exchange. The Australian-made success story’s revamped look will set the company up for the next 25 years.

From humble beginnings in the carpark of a Brisbane factory in the late 80s to reaching the ASX100 last year, TechnologyOne has consistently strived to simplify life for the communities it serves. The company provides mission-critical software that plays an integral role in supporting essential business functions and operations for key institutions including government, councils and universities across Australia, New Zealand and the UK.

TechnologyOne CEO Ed Chung said: “Our new brand identity is more than just a fresh look; it symbolises our unwavering commitment to making life simple for our customers and our focus on delivering exceptional SaaS solutions. As we transition to a simpler logo, a smart new visual identify and a new website, we’re excited to reinforce our dedication to innovation, collaboration and community.”

In conjunction with the brand evolution, TechnologyOne celebrates a significant achievement – marking 25 years as a publicly traded company on the ASX. This milestone highlights TechnologyOne’s status as one of the most successful technology stocks in the Australian market, having grown 50 per cent in the last year alone. The company entered the ASX 100 in March 2023 and recently reached a $7 billion market capitalisation. This recognition reflects the company’s strong financial performance and its sustained growth and resilience in the competitive tech landscape.

Chung continued: "We have always prioritised controlled growth over short-term profit, which has served us well, allowing us to adapt to changing market conditions with agility and flexibility, fostering sustainable growth and outlasting many competitors in the industries we serve. Being part of the ASX100 is a testament to our exceptional team and to the trust our customers place in us.”

“We have been one of the fastest-growing companies on the ASX and our vision to this day is still a real challenge to the global ERP market. We take full responsibility for marketing, selling, implementing and supporting our solutions. Our success stems from this unique philosophy that truly focusses on customer outcomes and satisfaction. We’re so proud to be an Australian company that rivals multinational giants like Oracle, Workday and SAP.”

“We remain committed to our mission of delivering innovative, reliable and efficient software solutions, and we are excited about the future as we continue to grow.”

To learn more about TechnologyOne’s new brand and offerings, please visit technology1.com.